For the Builders of a Better World™
Since 1956, LATICRETE has been at the forefront of the industry, leading with pioneering advancements that redefine high-performance tile and stone installation systems and building finishing solutions.
We strive to empower architects and construction professionals worldwide with top-notch support and building material solutions. Our extensive product portfolio offers superior quality and unbeatable support. We are fully committed to a complete system approach.
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2000+ Team Members
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100 Countries
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65+ Years of Innovation
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6 Continents
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3 Generations
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1 Family
Our Heritage
Established in 1956, LATICRETE began as a family venture that has since flourished into a global leader within the construction industry. This third-generation family-owned business started in the basement of New Haven, CT with one inventor who had the desire to change the way tile was installed.
Uncover the LATICRETE legacy. Learn more about our founding, our owners’ values, and our consistent vision for better building solutions.
Global Leadership
Recognized for our innovative and superior tile and stone installation products, our dedication to quality and innovation has consistently set us apart in the market. We’re in over 100 countries with over 20 Business Units and involved with every kind of project in every imaginable climate – ranging from the World Trade Center in New York to the Burj Khalifa in Dubai to the Olympic swimming pools in Beijing (“Water Cube”).
Purpose-Driven Innovation
Jump to our innovation timeline >
A Legacy of Solutions
We aim to be the leading construction brand trusted globally for high-performance tile and stone installation systems and building finishing solutions. Our extensive product portfolio is designed to tackle diverse construction challenges, promoting durability, performance and sustainability wherever your project may be.
Learn more about our founding innovation, a latex additive solution that revolutionized the industry.
Sustainable Practices
Our three-generation legacy upholds a vision for sustainable construction, and we are committed to creating a better quality of life now and for future generations.
Learn more about our journey towards sustainability, and what we are doing to help the sustainability of our industry and the health and safety of our customers and employees.
Brand Promises
Our success is built on a deep-rooted commitment to our customers, a testament to our family business values that prioritize strong, supportive relationships. No matter who we work with – architects, specifiers, developers, contractors, distributors – we aim to provide value and expertise. There’s a reason we’ve achieved a Net Promoter Score (NPS) at the highest level in our industry.
Learn more about our Brand Promises, outlining and emphasizing our key commitments ingrained in our company's DNA.
1950 – 1959
1956: LATICRETE® 4237 - first latex thin-set mortar in the industry
1958: LATICRETE® 301/335 - first thin, load-bearing, trowel-applied waterproof membrane
1960 – 1969
1960: Introduction of an installation system, providing single source offering with system warranty coverage
1964:
LATICRETE® SCU 18 - first thin, load-bearing acoustical underlayment system
LATICRETE Conductive Mortar - first latex Portland cement based conductive adhesive
1966: LATAPOXY® 210 - first cement-based epoxy resin, non-toxic, cleans with water
1970 – 1979
1970: LATICRETE® 9235 - first thin, liquid, cold-applied, load-bearing waterproof membrane
1974: First “Toll Free” technical support line
1980 – 1989
1980:
First architectural specifications on floppy disk
First Domestic and International Profit Through Knowledge (PTK) Training Classes for Tile Setters
1983:
First architectural designs on CAD
LATICRETE expands Florida, USA facility
LATICRETE opens Indiana, USA facility
1985: LATAPOXY® SP 100 - first 100% epoxy resin grout
1989: LATICRETE established Central America facility (Licensee)
1990 – 1999
1990: First automated Fax-on-Demand
1991: First comprehensive, written material and labor warranty
1993:
LATAPOXY® Black Onyx - first non-pigmented 100% epoxy resin grout
LATAPOXY 2000 - first industrial strength 100% epoxy resin grout
1994:
LATICRETE Bethany, Connecticut, USA plant receives industry first ISO 9001 certification
LATICRETE.com - industry's first website
First educational program for Architects approved by American Institute of Architects Continuing Education System
1995: LATICRETE® Plaza & Deck System - first lightweight installation system for balconies, terraces etc. with patented drain mat
1997: First AIA/CES program in Asia, Singapore, Hong Kong
2000 – 2009
2000:
LATICRETE established India facility (Joint Venture)
David A. Rothberg, son of founder, elected to CEO/Chairman of the Board
2002:
Launch of SPECTRALOCK® Grout (epoxy grout) with patented technology offering stain and chemical resistance
First SUPERCAP® mobile blending unit manufactured and placed in service
2003:
LATICRETE partners with Microban® - first to incorporate antimicrobial technology into line of products
255 MULTIMAX™ - first lightweight 3-in-1 thin-set mortar
LATICRETE established RAK facility in the Middle East (Joint Venture)
2004:
LATAPOXY® 310 Cordless Mixer - triples productivity for vertical installations of tile and stone
SPECTRALOCK® PRO - first stainproof epoxy grout2005:
First to develop an Architectural Guidebook offering customizable web-based specification process for the architectural community
GREENGUARD™ Certification - first tile and stone installation materials manufacturer to offer 3rd party certification for low VOC products
2006:
Founder Dr. Henry M. Rothberg - elected to the Ceramic Tile Distributors Association (CTDA) Hall of Fame
LATICRETE established North Carolina, USA facility
2007:
LATICRETE introduces new recyclable plastic packaging
HYDRO BAN® - first no fabric required, liquid applied waterproof membrane
LATICRETE expands plant operations to Texas, USA
LATICRETE opens Oregon, USA facility with LEED benefits
Dr. Henry M. Rothberg - receives National Tile Contractor Association (NTCA) Lifetime of Achievement Honors
LATICRETE established China facility
LATICRETE established South-East Asia facility (Joint Venture)
LATICRETE established Australia (Licensee)
2008:
LATICRETE fully owned plant operations commences in China
LATICRETE first to offer Building Information Modeling (BIM) in the industry
LATICRETE expands world headquarters in Bethany, Connecticut, USA
2009:
125 Sound & Crack Adhesive - first one step tile adhesive providing both sound control and anti-fracture performance
3701 Fortified Mortar Bed - first one step mortar bed
MVIS™ (Masonry Veneer Installation System) launches as a comprehensive system for installation of Manufactured Stone Veneers
LEED Project Certification Assistant – first to provide information for GREEN construction projects electronically
2010 – 2019
2010:
LATICRETE launches industry first mobile app
SPECTRALOCK® 2000 IG - first high performance industrial flooring grout
First to offer mobile tagging/QR code on packaging and marketing materials
2011:
LATICRETE® SUPERCAP® joint venture formed
LATICRETE first to offer installation manuals for eBook devices
2012:
Introduction of HYDRO BAN® Shower Installation Systems, first expansion into this line of products
LATICRETE unveils product specific Health Product Declaration (HPDs)
2013:
STRATA_MAT™ - first patented mat with mortar hydration vents
LATICRETE acquires Africa & Middle East facility
LATICRETE acquires Mexico facility
2014:
LATICRETE acquires L&M™ Construction Chemicals in Pennsylvania
LATICRETE acquires STONETECH® tile and stone surface care line of products
LATICRETE acquires HP SPARTACOTE® resinous flooring line of products
HYDRO BAN® Board - first waterproof, light weight wallboard
2015:
LATICRETE University - industry first online training program
LATICRETE established Philippines (Joint Venture)
LATICRETE introduces PERMACOLOR® Select cement grout that offers the industry’s first dispensable dry pigment solution
2016:
LATICRETE unveils product specific Environmental Product Declarations (EPDs)
LATICRETE acquires Europe SrL facility
2017:
Technical Services launches Live Chat on laticrete.com
LATICRETE® launches SUPERCAP® Ready-Mix Delivery Service
LATICRETE announces two year shelf life of select products
LATICRETE Introduces LATAPOXY® BIOGREEN™ 300
LATICRETE established Malaysia facility
LATICRETE acquires Central America facility (Costa Rica, Honduras, Panama)
LATICRETE acquires Australia facility
LATICRETE acquires Norway facility
2018:
LATICRETE acquires SOLEPOXY® in Brazil
LATICRETE acquires remaining interest of LATICRETE SUPERCAP® LLC
LATICRETE expands in Canadian with dedicated in-country business operations
LATICRETE launches STRATA_HEAT™ - electric radiant floor heating system
LATICRETE launch STRATA-HEAT™ Thermal Pack – first thin set additive
2019:
LATICRETE launches first 3D Printing Mortar
VAPOR BAN™ Primer ER - first all in one moister vapor barrier and primer
LATICRETE acquires BENFER SCHOMBURG S.R.L. in Italy
2019: 125 TRI MAX™ - first 3-in 1 adhesive
2020 – Current
2020:
SPECTRALOCK® 1 - first pre-mixed grout with epoxy performance
LATICRETE® SELECT-BOND™ - first customizable tile adhesive system
LATICRETE names Patrick Millot, CEO
SPARTACOTE® Lux Additive – first floor coating additive to maximize light reflectance
LATICRETE established SPECTRALOCK® East Africa Limited (SEAL) Kenya
2021:
Glass Tile Adhesive Lite, first lite weight and silica free adhesive mortar
LATICRETE names Faisal Saleem President & COO, International Division
LATICRETE names Ron Nash North America Division President
Eco Grout Color Selector, first to offer sustainable alternative to plastic grout color selection tools