LATICRETE® International is committed to protecting your privacy and developing technology that gives you the most powerful and safe online experience. This Statement of Privacy applies to the LATICRETE® International Web site and governs data collection and usage. By using the LATICRETE® International website, you consent to the data practices described in this statement.

Collection of your Personal Information

LATICRETE® International collects personally identifiable information, such as your e-mail address, name, home or work address or telephone number only when you provide it through one of the forms hosted on the LATICRETE family of websites. This information is securely stored in our CRM software, and is not accessible by third-parties.

There is also information about your computer hardware and software that is automatically collected by LATICRETE® International. This information can include: your IP address, browser type, domain names, access times and referring Web site addresses. This information is collected through the use of Google Analytics tracking code, and is used by LATICRETE® International for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the LATICRETE® International Web site.

Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through LATICRETE® International public message boards, this information may be collected and used by others. Note: LATICRETE® International does not read any of your private online communications.

LATICRETE® International encourages you to review the privacy statements of Web sites you choose to link to from LATICRETE® International so that you can understand how those Web sites collect, use and share your information. LATICRETE® International is not responsible for the privacy statements or other content on Web sites outside of the LATICRETE® International and LATICRETE® International family of Web sites.

You have the right to obtain a copy of your stored data, or to request its deletion at any time. Contact webmaster@laticrete.com to request exports of your data or to order its deletion.

Use of your Personal Information

LATICRETE® International collects and uses your personal information to operate the LATICRETE® International Web site and deliver the services you have requested. LATICRETE® International also uses your personally identifiable information to inform you of other products or services available from LATICRETE® International. LATICRETE® International may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered. When submitting forms on our website, we ask for you to opt-in to the above communications.

LATICRETE® International does not sell, rent or lease its customer lists to third parties. LATICRETE® International may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is not transferred to the third party. In addition, LATICRETE® International may share data with trusted partners to help us perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to LATICRETE® International, and they are required to maintain the confidentiality of your information.

LATICRETE® International does not use or disclose sensitive personal information, such as race, religion, or political affiliations, without your explicit consent.

LATICRETE® International keeps track of the Web sites and pages our customers visit within LATICRETE® International, in order to determine what LATICRETE® International services are the most popular. This data is used to deliver customized content and advertising within LATICRETE® International to customers whose behavior indicates that they are interested in a particular subject area.

LATICRETE® International Web sites will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on LATICRETE® International or the site; (b) protect and defend the rights or property of LATICRETE® International; and, (c) act under exigent circumstances to protect the personal safety of users of LATICRETE® International, or the public.

Use of Cookies

The LATICRETE® International Web site use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a Web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize LATICRETE® International pages, or register with LATICRETE® International site or services, a cookie helps LATICRETE® International to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same LATICRETE® International Web site, the information you previously provided can be retrieved, so you can easily use the LATICRETE® International features that you customized.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the LATICRETE® International services or Web sites you visit.

Security of your Personal Information

LATICRETE® International secures your personal information from unauthorized access, use or disclosure. LATICRETE® International secures the personally identifiable information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. When personal information (such as a credit card number) is transmitted to our servers, it is protected through the use of encryption, such as the Transport Layer Security (TLS) protocol.

Changes to this Statement

LATICRETE® International will occasionally update this Statement of Privacy to reflect company and customer feedback. LATICRETE® International encourages you to periodically review this Statement to be informed of how LATICRETE® International is protecting your information.

Contact Information

LATICRETE® International welcomes your comments regarding this Statement of Privacy. If you believe that LATICRETE® International has not adhered to this Statement, please contact LATICRETE® International at webmaster@laticrete.com. We will use commercially reasonable efforts to promptly determine and remedy the problem.